In the past decades, chatbots and artificial intelligence were like an ogre narrative. No one would believe a technology innovation that will animate machines such that they act like a human brain. Today, its a reality. In the recent days, robots with the ability to engage humans in all aspects have come to space. Probably, you have heard about Samantha – the humanoid robot with normal woman characters. Men can engage with them and even have sexual intercourse.
Also, you know of Sophia which is a robot scaling customer service provision. That is not all. Google revealed its customer service robot known as Google Duplex. This robot can engage customers through phone calls. While this has been happening in the business world, adopting a chatbot is one way of embracing the new trends. But is it essential or a waste of resources? Here are valid reasons why you need one in your e-commerce website:
Helps you to save on costs
Cost efficiency is the desire of any entrepreneur. If you operate your business at the least cost, automatically, you will have high returns. Adopting the chatbot is one way of being cost-efficient. The bot does not require monthly salary and compensations. Also, you do not need to motivate it or offer bonuses to keep it working.
Regardless of the number of customers you are serving, the bot will not request for a leave. It keeps working around the clock. As such, you will not add more workers in high seasons. By this, you save on staffing costs which you can use to expand your business or branding activities.
You enhance your online presence
The secret of becoming authoritative in your niche is available when the customers need you. You must be reachable to answer your customer queries and handle their worries. Unlike the physical store, online shops do not go to sleep. Customers continue placing orders and seeking your services at night. Such customers require you to handle their queries.
Instead of overworking yourself, you can pass on the responsibility to a chatbot. The chatbot ensures no customer fails to get a response on their query regardless of the time they pose it. In this regard, you maintain an online presence around the clock which is an upper hand in driving more sales.
In a word, a chatbot is a crucial part for modern e-commerce websites. So, if you will earn high profits, adopting one is a good idea.